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John A. Gentle

John A. Gentle is president of John A. Gentle & Associates, LLC, a logistics consulting firm specializing in contract/relationship management and regulatory compliance for shippers, carriers, brokers, and distribution centers. A recipient of several industry awards, he has more than 35 years of experience in transportation and logistics management. He can be reached at jag@RelaTranShips.com.


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Recent Posts

Looking for Productivity- Measure Perfect Shipment Performance

July 17, 2008 | Link This | Email this | Comments (0)

Shippers/3PLs need to begin measuring themselves against  the "Perfect Shipment" if they want to identify opportunities for improving their productivity.  While there are a lot of elements that could be measured,  most shippers don't track and record 'all' of the process tasks...nevertheless a good start would be to measure the compound percentage of the following elements for all shipment for a month:

       *  Tender data sent/accepted by shipper's first choice carrier without date and time changes.
       *  Tender was sent completely - no calls from carriers seeking additional information.
       *  Shipment was not turned back to shipper after it was intially accepted by the carrier
   &...Read More



Recent Posts

Good Judgement Needed

April 30, 2008 | Link This | Email this | Comments (2)

Shipper and Brokers need to be alert to the real challenges facing the motor carriers around the issue of fuel and health care insurance both of which are placing many carriers in the red; and political leaders should not be interfering in the free enterprise system by proposing legislation that would mandate that brokers pass on the actual fuel surcharge paid by shippers to the Brokers.

Shipper and Brokers also need to be cognizant of the time lag between when the carrier is paying for the fuel and when they are being paid for the shipment; and the frequency of their DOE EIA updates.  With carriers unable to offset sizeable health care cost increases, the never ending waves of daily fuel spikes have brought carriers to the point where they just don't have the cash to bridge the cost and time differentials.

...Read More



Recent Posts

Easter Bunny endorses model Contracts to Improve Hopping Around!!!

March 24, 2008 | Link This | Email this | Comments (2)

In a special news conference yesterday, the Easter Bunny, recognizing the need to hop around faster and more efficiently, formally endorsed the use of model contracts and the discipline to consistently execute them.  With new carriers presenting opportunities daily and shippers and 3PLs constantly on the lookout for chances to meet their 2008 productivity goals, 'Bunny' made a compelling argument that adminstration of these new opportunities requires a strong contractual model and the discipline to execute it with the minimum investment in precious human resource hours.

Over the past few years, shippers and 3PLs have been working to develop model agreements.  Specifically, the National Industrial Transportation League (NITL) and the American Trucking Association created a model for shippers and carriers to use; and just a fe...Read More

Recent Posts

Load Securement – Help or at Least do no Harm!

March 3, 2008 | Link This | Email this | Comments (1)

Do you remember when either your teacher or parents told you to ‘just sit there and be quiet’?  And sometimes we really had something important to say, but were told to be silent?  Do you think it is the fault of our coaches, teachers, drill sergeants, and or parents when we see something we know is wrong and under the right circumstances could be harmful, that we remain silent and say it’s really someone else’s responsibility not ours?

Let’s take load securement for example.  Just the other day I saw a flatbed that passed me going in the other direction on a ramp with a load that did not have the proper securement on the front and back pallets; and I bet that many of us have seen the picture of sheet rock loaded on the roof of a small car. These are two great examples of the loaders and drivers being guilty of simple or gross...Read More

Recent Posts

Tips to become a Logistics professional

February 26, 2008 | Link This | Email this | Comments (5)

One of our website readers wrote in with an interesting question regarding developing a career in logistics. Firas writes:

“I am a young IT Supervisor in a small financial services company and am interested in moving to the Logistics sector. I would appreciate your advice on how to plan for a career path as an IT Executive in Logistics in regards to what knowledge is crucial to gain for this field, recognized certifications, and essential training.”

There are a few things that you should do if you want to go into logistics. First, it’s all about understanding Logistics. I define it as the backbone of a company encompassing the disciplines of Material planning, Transportation, and Warehousing. It begins with inbound materials needed for production or redistribution; the storage and handling of those materials ...Read More


Industries: Logistics Best Practices



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