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UPS executive Seward touches upon various supply chain and logistics topics at Modex


Bill Seward, President of UPS Supply Chain Solutions, took center stage to deliver the keynote address to kick off MODEX 2024. Hosted by Katie Kirkpatrick, President and CEO of the Metro Atlanta Chamber, the discussion touched on several topics including the future trajectory of supply chains, UPS' strategic investments in technology, and Seward's personal journey from loading trucks to executive. Here are the key takeaways:

On the future of supply chains

Seward discusses the evolution of supply chains, highlighting the recent surge in nearshoring. He pointed out Mexico's ascension as the United States' primary trade partner, replacing China, and underscored the advantageous tax incentives associated with collaboration with Mexico. While acknowledging China's continued significance, UPS has adopted a “China Plus” strategy, leveraging neighboring nations like Vietnam to better spread resources.

He stressed UPS' commitment to readiness as the key to its success. “If you looked at how things are done today compared to 3 years ago, it’s totally different,” he said. “At UPS, we're already ready for what's happening next.”

On the importance of technology

Seward highlighted the impact of technology on operational efficiency and customer satisfaction. He pointed to the recent debut of UPS Supply Chain Symphony, a comprehensive platform integrating 17 distinct supply chain facets, including shipping, warehousing, and inventory management. This innovation generated $3 billion in revenue last year.

He also discussed the growing significance of healthcare within UPS' portfolio, citing the success of UPS Premiere, a service ensuring optimal conditions of temperature, light, and humidity of its pharmaceutical deliveries.

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